Enhancing Booking Experiences
with Customer Identity Resolution

Travel and hospitality marketers work in one of the most exciting, yet challenging, industries. One such challenge is the acquisition of new customers as the third-party cookie goes away. Partnering with Loyalty 360, we’ve surveyed industry marketers to discover how they’re taking on this challenge. In this report, we dive deep into:

  • Defining and understanding identity resolution as it applies to travel and hospitality marketers
  • The complexity of marketing and customer loyalty technologies for these marketters
  • Challenges in customer identification and historical context

Get this report now to better take on the challenges you’re facing in 2024 and beyond. 











When asked to rate themselves on a scale of 1 to 5, with one being very basic and 5 being very advanced in their adoption of technology, 81% of travel and hospitality marketers rated themselves a 3 or lower.