The Wunderkind Identity Mysteries

It was Undecided Ursula!
Ursula’s indecision can make shopping overwhelming for her – and make it difficult for brands to get her to convert. She might add items to her cart, but it often takes a compelling reminder to get her to complete the purchase.

How does a brand get indecisive shoppers like Ursula to convert?
Wunderkind can leverage our ads network to recognize site visitors like Ursula. We can then ensure personalized ads are served, or that retargeting ads are served across our publisher network after visitors like Ursula fail to convert. A consistent reminder can help nudge Ursula into the right direction.

It was Product Abandoner Paige!
Despite her interest in beauty and fashion, Paige is often hesitant to add things to her cart. She’ll view product page after product page of makeup but usually navigates away to do more research.

How does a brand identify Paige and shoppers like her when she won’t add anything to her cart?
Wunderkind can recognize site visitors like Paige who have abandoned product pages and trigger personalized recommendations served in follow-up emails and texts to encourage Paige to convert and buy that makeup she’s been researching.

It was Browser Hopping Bree!
Browser Hopping Bree is a busy, deal-driven shopper. She seeks personalized deals, fast fulfillment, and values convenience. Bree engages in "browser hopping," which means she switches between multiple browsers on her iPhone.

How does a brand identify Bree and follow her activity when she’s constantly hopping from browser to browser?
With Wunderkind, it’s easy. Wunderkind can recognize site visitors like Bree that might revisit after changing browsers (Firefox, Safari, Chrome). Once identified, Wunderkind can deliver relevant and personalized content, make Bree’s onsite experience better, or trigger personalized owned media campaigns for Bree.

It was Device Swapper Declan!
Declan is a social powerhouse, with a large and loyal following across multiple platforms, including Instagram and TikTok. As someone who is constantly switching between devices for work, social media, and personal content creation, Declan values seamless transitions between his gadgets.

How does a brand identify and reach out to Declan when he can’t stick to just one device?
Wunderkind can recognize site visitors like Declan that might revisit after changing devices (different phone, different laptop) and deliver relevant and personalized content, make his onsite experience better, or trigger personalized owned media campaigns that Declan can see on his many devices.

It was Personalize Me Paul!
Personalize Me Paul is facing a challenging phase in life — recently laid off and expecting a newborn, he has been forced to cut back on unnecessary expenses. Despite the financial strain, he remains focused on making smart purchasing decisions.

How does a brand reach someone like Paul who will only respond to highly personalized communications from a brand that feels like it knows him?
Wunderkind can recognize the more discerning visitors like Paul. To get Paul to convert, Wunderkind recognizes him as an individual and delivers relevant and consistent personalized content and offers on a brand’s website when he visits.

It was Cart Abandoner Cal!
Meet Cart Abandoner Cal, a successful finance professional in his late 40s with a busy life and a growing family. Despite being a high spender, Cal isn’t interested in browsing endlessly through products. He needs efficient solutions, personalized suggestions, and services like curbside pickup to make his shopping experience as seamless as possible.

How does a brand get the Cals of the world to stop abandoning their carts and start converting?
Wunderkind identifies site visitors like Cal who have abandoned their carts to trigger personalized follow-up omnichannel messages that will encourage Cal to finally take his cart to the checkout.