How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024
AI has hit a fever pitch in 2024, but how will this phenomena actually impact brands during BFCM? Our webinar will take a look at how data + AI can change the ways brands engage consumers to reap rewards this holiday season. Learn how identity resolution solutions help brands acquire more first-party data while providing rich context for delivering better personalized offers. We also explain how AI is bringing autonomy to the customer journey and scaling optimized decisioning. The result? Marketers can focus on more human tasks while data and AI put antiquated linear journeys to rest.
What you'll takeaway from this webinar:
- How to acquire more first-party data before BFCM
- When consumers will actually start engaging for holiday sales
- The incentives that drove sales in 2023 BFCM
- How AI is supercharging the customer journey
"We can see which websites they're going to, what they're looking at, what they're adding to cart, and whether they are gifting or buying for themselves. This allows us to think about the next best opportunity for that person and provide the best offer or value proposition during BFCM… and all year long!"
David Freund
AVP of Performance and Strategy
Featured in this Episode:
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Featured in this Episode:
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Featured in this Webinar:
David Freund
AVP of Performance and Strategy, Wunderkind
Tim Glomb
VP Digital, Content & AI, Wunderkind
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