Consumer Psychology Unleashed: Peak Season Tactics That Work All Year

The way consumers shop is constantly evolving, and the insights from the latest holiday season provide a roadmap for marketers looking to optimize their strategies year-round. While this survey was conducted at the tail end of 2024 during the peak holiday shopping season, the behaviors and trends uncovered extend far beyond Black Friday and Cyber Monday. These findings reveal powerful insights into why consumers buy when they do, how they respond to pricing and promotions, and what ultimately drives their purchasing decisions. Whether your focus is on back-to-school, Mother’s Day, summer sales, or any key moment in your buying cycle, these insights can shape more effective marketing strategies throughout 2025.

In this webinar, Tim Glomb and David Freund analyze key psychographic and behavioral data to help you:

• Understand the motivations behind early shoppers, procrastinators, and deal-seekers
• Leverage email and SMS marketing to influence purchase decisions at the right moment
• Optimize discounting strategies to drive conversions without eroding margins
• Capitalize on cart abandonment behaviors and turn browsers into buyers
• Enhance your approach to free shipping, loyalty incentives, and value-based offers

With expert analysis and actionable takeaways, this session is designed to help you apply data-driven strategies to your 2025 marketing campaigns—regardless of the season.