The CMO State of the Union: Brands Turn to "Brandformance" for Results in 2024

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Today's B2C marketing executives need a more efficient way to connect with their customers and drive increased revenue necessary for profitable growth. In this new webinar, we explore the CMO State of the Union and investigate the biggest challenges and opportunities for brands heading into 2024.

You'll gain insight into:

  • The challenges marketing executives face today and how they’re changing their thinking (and marketing spend) to solve them
  • Why “brandformance” is becoming a clear solution to many of these challenges, and practical suggestions for applying it to your business
  • How top brands drive more than 10% of total digital revenue by turning their owned channels into revenue-driving acquisition and retention tools

Featured in this Webinar:
Richard Jones
Chief Revenue Officer, Wunderkind
Megan Billingsley
Moderator, ​studioID