Build with Wunderkind | Flexible Integration for Marketing Teams

What is Build with Wunderkind?

Build is an integration framework—part of the Wunderkind Autonomous Marketing Platform—that provides brands and developers with flexible access to identity, behavioral data, and real-time decisioning. It consists of SDKs, APIs, and Signals, letting you choose the method that best fits your tech architecture and go-to-market needs without restructuring your stack.

Who is Build with Wunderkind for?

Build is perfect for marketing teams looking to achieve greater campaign agility and autonomy, as well as developers seeking robust, well-documented APIs and SDKs. It's ideal for brands operating under strict compliance requirements or those unable to use third-party scripts. Additionally, Build is suited for teams aiming to manage messaging and data directly within their existing ESP or CDP environment.

What integration options are available?

Build offers Web and Mobile SDKs, lightweight and low-code tools designed to collect real-time customer interaction data seamlessly across your digital environments. It also provides robust APIs, enabling programmatic access to identity, event tracking, personalization, and messaging, perfect for fully customized integrations and automation workflows. Additionally, Build includes Signals, real-time behavioral triggers that seamlessly integrate with your existing ESP or SMS/MMS platform, letting you leverage your own message templates and customer journeys.

What are the components (SDKs, APIs, Signals)?

Build provides multiple integration options—with even more currently in development—to fit diverse team needs:

Web SDK: Seamlessly captures customer behavior across your website, offering effortless event tracking and enabling rapid, low-code deployment and flexible updates.
Mobile SDK: Specifically designed for tracking in-app behaviors on iOS and Android, providing fast, standards-based integration with easy event mapping, no custom coding required.
APIs: Offer granular, programmatic access to identity, personalization, events, and messaging data, ideal for teams seeking customized control and complete automation across their stack.
Signals: Enable real-time behavioral triggers delivered directly within your existing ESP or SMS platforms, leveraging your own creative assets and messaging flows. You retain complete control over creativity and timing, while Wunderkind manages the underlying logic.

Does Build require engineering resources?

Some engineering involvement is needed initially for implementing SDKs or APIs, but integrations are designed to be quick and lightweight, minimizing ongoing dependency.

Will Build require us to migrate creative assets or duplicate campaigns?

No. With Signals, you retain all creative, templates, flows, and delivery logic in your own systems. Wunderkind only powers identity, triggers, and data.

What outcomes and value can I expect?

You can anticipate higher campaign performance and incremental revenue. Additionally, Build improves customer identification, enabling more precise targeting and deeper personalization, ultimately increasing conversions and customer lifetime value. Brands will achieve greater autonomy and operational efficiency without sacrificing campaign effectiveness.

Who is Wunderkind?

Wunderkind is the leading AI-driven performance marketing solution that collects consent-based, first-party data and identifies anonymous traffic for brands in order to scale hyper-personalized one-to-one messages. Brands lean on the Wunderkind Identity Network, a proprietary database recognizing 9 billion devices and 1 billion consumers, and observes 2 trillion digital transactions every year, to trigger the most impactful offers to their target audience at the right moment and in the right channel. This proprietary data is accessed by Wunderkind’s Autonomous Marketing Platform, an AI engine that integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels.

Who is Wunderkind?

Wunderkind is the leading AI-driven performance marketing solution that collects consent-based, first-party data and identifies anonymous traffic for brands in order to scale hyper-personalized one-to-one messages. Brands lean on the Wunderkind Identity Network, a proprietary database recognizing 9 billion devices and 1 billion consumers, and observes 2 trillion digital transactions every year, to trigger the most impactful offers to their target audience at the right moment and in the right channel. This proprietary data is accessed by Wunderkind’s Autonomous Marketing Platform, an AI engine that integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels.

Who is Wunderkind?

Wunderkind is the leading AI-driven performance marketing solution that collects consent-based, first-party data and identifies anonymous traffic for brands in order to scale hyper-personalized one-to-one messages. Brands lean on the Wunderkind Identity Network, a proprietary database recognizing 9 billion devices and 1 billion consumers, and observes 2 trillion digital transactions every year, to trigger the most impactful offers to their target audience at the right moment and in the right channel. This proprietary data is accessed by Wunderkind’s Autonomous Marketing Platform, an AI engine that integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels.

A Flexible Integration Framework for Growth

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Trigger Sends with Signals

"Within six weeks of implementing Build’s Signals integration, we lifted triggered email revenue by 27%—without duplicating a single campaign."

Build FAQs; What You Need to Know

Unlock Smarter Marketing With Wunderkind

A Flexible Integration Framework for Growth