Leveling Up Your Teams and Customer Experiences with AI

In this panel conversation, we speak with panelists Gareth Rees-John, Chief Digital Officer at Kurt Geiger, Abran Maldonado, CEO and Founder of CreateLabs, and Megan Kresinske Senior Director of Product Marketing at Wunderkind. The discussion revolves around the rapid emergence of AI applications and how marketers can prioritize the most impactful AI-driven opportunities for their specific brands or industries. Leveraging AI to enhance customer service can significantly improve brand perception, but striking the right balance between automation and creativity is essential for marketing success.

Watch this panel discussion to learn how to:
  • Educate and advocate internally: Take the initiative to educate your organization about AI's potential and its various components, including language models, machine learning, data analytics, and predictive modeling.
  • Prioritize ethical AI implementation: Ensure that AI systems have safeguards to prevent unethical behavior, and maintain transparency with customers about how AI is used in personalization.
  • Enhance customer service with AI: Explore AI applications to enhance customer service by providing quick responses to common queries, reducing wait times, and improving overall efficiency.
  • Balance automation and creativity: Recognize that AI should complement human creativity, not replace it. Use AI to automate repetitive tasks, freeing up creative teams to focus on more innovative and strategic activities.
Featured in this Episode:
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Abran Maldonado
CEO and Founder, CreateLabs
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Gareth Rees-John
Chief Digital Officer, Kurt Geiger
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Gary Pak
President of Digital Operations, CSC Generation