During the panel conversation featuring Chelsea Grayson, Vivian Chang, Rebecca Boston, and Rob Smith, the discussion revolved around the evolution of core values in response to market trends, emphasizing authenticity and consistency over trend-chasing. Clorox, represented by Vivian, highlighted the importance of reliability during the pandemic. Rebecca from True Botanicals stressed the need for genuine participation in societal conversations, while Rob, from Fluid Project, discussed their gender-free fashion brand and authentic support for LGBTQ+ initiatives. Transparency emerged as a key theme, with panelists sharing insights on the importance of transparently communicating core values and aligning investments with them. Ultimately, the conversation highlighted the significance of authenticity, transparency, and alignment with core values in building trust with consumers while maintaining profitability.