U.S. 2025 Consumer Insights Report for Digital Commerce
Get ahead of the competition with exclusive, actionable insights straight from consumers themselves. Based on a comprehensive survey of 500 respondents from across the U.S., this report uncovers the latest trends in shopping preferences, digital touchpoints, and key drivers of brand loyalty. This original research goes beyond traditional brand metrics and transactional analytics, to deliver unfiltered perspectives from real consumers - giving marketers unparalleled value in planning for 2025. Use these insights to connect more meaningfully with your target audience, refine your strategies, and maximize ROI.
What You’ll Discover
What You’ll Discover
- Refine your messaging strategies: Learn how triggered email and text campaigns can drive conversions by aligning with consumer preferences for timely, personalized outreach.
- Prioritize the right digital channels: Identify the platforms and devices consumers trust most, enabling you to allocate resources effectively for maximum impact and engagement.
- Optimize loyalty strategies: Understand what motivates consumers to choose brand-direct purchases, from free shipping to exclusive discounts, and seamless buying experiences to personalized recommendations.
- Plan for 2025 consumer trends: Anticipate emerging shopping behaviors and category preferences across demographics, helping you adapt to shifting market demands with confidence.
"This report is a direct line to what consumers are thinking, feeling, and doing. It’s not data inferred from sales or brand metrics—it’s their unfiltered voices. For marketers, understanding these insights is the key to creating strategies that truly resonate and drive meaningful results in 2025."
– Tim Glomb, VP of Content, Wunderkind
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