The 2025 Consumer Insights Report for Travel

The travel industry is inherently shaped by browsing behavior and booker indecision. Travelers typically scan multiple sites, switching between tabs, channels, and devices over a six-week consideration period (and we have the data to prove it) before finalizing a booking. For travel brands, re-engaging visitors and delivering the right message, on the right channel, at the right time is critical to converting interest into bookings.

The 2025 Consumer Insights Report for Travel empowers travel marketers with data-driven insights and strategies to create seamless, value-driven experiences across every touchpoint—ultimately driving more bookings.

This comprehensive report, based on a survey of over 300 travelers, reveals the key trends, behaviors, and motivations shaping the travel industry, equipping marketers with the knowledge they need to stay ahead.

What You’ll Discover:

• The Planning Pipeline: How far in advance travelers book and strategies to keep them engaged throughout the lengthy booking journey.
• Why Travelers Abandon Bookings: The motivations behind endless scrolling and how to reduce drop-off rates.
• The Offers That Drive Return Visits: The perks and value exchanges beyond discounts that encourage travelers to return and complete their bookings.
• AI Features Travelers Actually Want: The AI-powered tools and innovations that genuinely enhance the booking experience
• Gender & Generational Trends: A deep dive into traveler behaviors, with insights broken down by key demographics.

Get the insights you need to optimize your marketing strategy and drive more direct bookings.