U.S. Tariffs: Consumer Trends Report, June-August 2025

Tariffs aren’t just raising prices, they’re dramatically reshaping sentiment, shopping behaviors, and marketing priorities. This three-month trends report tracks how U.S. shoppers are adapting under economic pressure and what it means for brands planning their Q4 strategies.

Inside the Report:

• 58% of consumers feel cautious, pessimistic, or panicked about the economy, with panic rising sharply among Gen Z—This makes the fight ever harder for trust and confidence.
• Boomers are making huge cut backs in spending, while Gen Z is increasingly tactical, switching brands and using cart-abandonment strategies to unlock deals.
• Email remains the top channel (49%), but SMS and app alerts are surging with Gen Z and Millennials, underscoring the need for multichannel engagement.
• Black Friday/Cyber Monday shoppers are cautious, with one-third planning to spend less and more spreading costs over time, signaling value-first strategies will define the season.

This isn’t just another survey, it’s your playbook for navigating persistent tariff turbulence. The insights will help you sharpen CRM, personalize communications, and position your brand as both a source of value and stability.

By downloading this report, you’ll also unlock access to our AI assistant — your personal on-demand analyst. Ask questions, explore trends by demographic, and receive tailored marketing takeaways. It transforms raw data into actionable, relevant insights for your brand.