U.S. Tariffs: Consumer Impact Report, April 2025
As U.S. tariffs continue to create uncertainty and threaten to escalate costs across essential and discretionary categories, American shoppers are making sharp pivots in how they spend.
Exclusive Wunderkind research reveals how consumers are reacting right now, what’s really changing, and how brand marketers can stay ahead.
Based on fresh survey data from over 300 U.S. consumers, this report breaks down:
- The rise of value-first engagement strategies
- Eroding brand loyalty in a price-sensitive market
- How consumers are adjusting their purchase timing
- What it takes to win Gen Z and Gen X in a high-awareness economy
“This isn’t guesswork—it’s fresh consumer data from this week, and we’ll be back with more next month. As long as tariffs impact spending, this report will be your go-to guide for understanding what shoppers want, need, and expect—right now.”
– Tim Glomb, VP of Content, Wunderkind
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