U.S. Tariffs: Consumer Impact Report, September 2025

U.S. shoppers continue to navigate a turbulent retail landscape shaped by tariffs and inflation, by retreating, recalculating and seeking value. In this September 2025 report consumers reveal how spending habits, loyalty, and deal-seeking behaviors are evolving as price pressures mount.

This month’s findings show:

• 58% of consumers feel cautious, pessimistic, or panicked about the economy.
• Shoppers are cutting back, buying fewer non-essentials, shopping less overall, and delaying major purchases.
• Younger consumers lean adaptive, turning to AI, coupon apps, and new digital tactics to stretch budgets.
• Nearly half (46%) say transparent communication increases loyalty, making clarity a competitive advantage.
• BFCM spending will be restrained, with most planning to spend less or focus more on discounts.

The latest edition of the U.S. Tariffs Consumer Impact Survey gives the pulse on consumer behavior, all broken down by age and gender, highlighting how brands can win trust and capture demand in a cautious but opportunity-rich market.

By downloading this report, you’ll also unlock access to our AI assistant — your personal on-demand analyst. Ask questions, explore trends by demographic, and receive tailored marketing takeaways. It transforms raw data into actionable, relevant insights for your brand.