2025 Forecast: Expert Predictions Shaping the Future for Brand Marketers

Another year, another round of digital marketing prediction guides. But let’s be real—most of them are just recycled ideas, the same old buzzwords and jargon, or even written by ChatGPT. Not this one.

At Wunderkind, we’re flipping the script. We’ve tapped into the insights of thought leaders, CMOs, and industry experts from top brands to bring you real predictions for 2025. No fluff—just actionable insights to help you navigate the year ahead.

Inside, you’ll discover:
  • 2025 predictions from 25+ digital marketing experts
  • How marketers will gather and utilize first-party data more effectively
  • The role AI will play in tech stacks
  • Strategies to maximize the value of email and text marketing
  • How to deliver relevant ads that consumers love
  • The steps marketers are taking to deanonymize website traffic

This isn’t just another prediction guide—it’s your roadmap to staying ahead in an ever-changing digital landscape. Whether it’s balancing paid and owned channels, leveraging emerging technologies, or building deeper customer relationships, this guide will help you shape a smarter strategy for the year ahead.








"Growth will come from owned channels, with paid media serving as a supplement. Instead of focusing solely on acquisition, we're now prioritizing our own channels to drive long-term growth and build customer lifetime value."
Peter Tu, Performance Marketing Manager, RM Williams