How Smart OTAs Win More Travelers

Most OTA visitors leave without booking—and without a trace. This guide breaks down how identity resolution helps you recognize anonymous browsers, activate intent signals, and trigger high-converting messages in real time. If you're still relying on cookies or generic campaigns, you're already behind. Download the guide to learn how today’s smartest OTAs are turning data into direct revenue.

  • Recognize travelers—even when they don’t log in
  • Use AI to trigger real-time booking nudges
  • Capture behavior across mobile, web, and app
  • Cut retargeting waste by engaging owned channels
  • Drive up conversions, not just traffic






“When every OTA is competing on price, the ones who recognize and serve each traveler with precision are the ones who win the next booking — and the one after that.”