U.S. Tariffs: Consumer Impact Report, October 2025

Tariffs and price pressures are reshaping consumer behavior just as holiday spending ramps up. Our October 2025 Consumer Impact Survey reveals how U.S. shoppers are adapting and how brands can respond.

Based on fresh survey data from 322 U.S. consumers, this report tracks shifting sentiment, purchase intent, and deal-seeking strategies. Use these insights to refine your holiday campaigns, safeguard revenue, and meet rising expectations for value and transparency.

Key Findings

• 60% of consumers feel cautious, pessimistic, or panicked about the economy, with women and younger shoppers most affected.
• Deal-seeking surpasses cutbacks: 47% are hunting discounts more often, while only 12% report no change in behavior.
• Transparency fuels loyalty: 51% say clear communication on pricing and availability makes them more likely to stay loyal.
• Holiday 2025 forecast: restrained spending, discount-driven shopping, and flexible digital touchpoints leading the way.

By downloading this report, you’ll also unlock access to our AI assistant, your personal on-demand analyst. Ask questions, explore trends by demographic, and receive tailored marketing takeaways. It transforms raw data into actionable, relevant insights for your brand.