U.S. Tariff Effect: Exclusive Marketer and Consumer Insights

As U.S. tariffs reshape the economic landscape, brands must adapt quickly to meet evolving consumer expectations and shifting revenue realities. 52% of marketers are bundling products in response to consumer price sensitivity, and we’re bundling our exclusive reports too.

Wunderkind’s two-part May 2025 research series delivers timely, actionable insights from both sides of the market—300+ consumers and 150+ marketing leaders—revealing how rising costs are altering purchase behavior and performance strategy in real-time. Inside you’ll discover.

  • What 76% of consumers say will make them switch brands
  • Why 48% of marketing leaders are prioritizing first-party data growth
  • How tariff-driven price hikes are accelerating the shift to owned channels

Download now to get ahead of the curve and future-proof your revenue strategy.






“When price becomes the problem, value must become the strategy. These reports show exactly how consumers are shifting—and how marketers must respond to win loyalty, revenue, and relevance in 2025.”

Tim Glomb, VP of Content, Wunderkind