U.S. Tariffs: Consumer Impact Report, June 2025
Tariffs are making consumers pause, price-check, and rethink how, and where, they shop. Our June 2025 report dives into what U.S. shoppers are doing differently and how brands can adapt fast. If you market to price-conscious consumers, this is your cheat sheet.
- 58% of shoppers feel pessimistic or cautious about the economy
- Deal-seeking behavior is surging, especially among women and younger consumers
- Only 19% of consumers fully support the tariffs over half (53%) believe they are footing the bill
With a third (33%) of consumers shopping less overall and more seeking deals and cutting back on non-essentials, your brand’s messaging can’t afford to ignore what’s happening. This report outlines how to build trust, highlight value, and stay relevant.
Download now to get ahead of the curve and future-proof your revenue strategy.
“This report provides an essential window into how tariffs are transforming American shopping habits in real time—uncovering which segments are most affected, how price sensitivity is reshaping loyalty, and what brands must do to earn trust and drive results in a value-driven market.”
Tim Glomb, VP of Content, Wunderkind
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