U.S. Tariffs: Consumer Impact Report, July 2025
Tariffs are more than global policy, they’re fundamentally reshaping how Americans shop. In this July 2025 report, we reveal how rising costs and economic turmoil are driving shifts in consumer sentiment, purchase behavior, and brand loyalty. Get exclusive insights into:
- Why 62% of consumers feel cautious or worse about the economy
- How savvy consumers are visiting more websites, using browser extensions and subscribing to find the best deals
- Key demographic splits brands can’t afford to ignore
- Strategies to keep value-driven shoppers engaged
With over a quarter (26%) of consumers shopping less overall and 31% cutting back on non-essentials, your brand’s messaging can’t afford to ignore what’s happening. This report outlines how to build trust, highlight value, and stay relevant.
“Tariffs aren’t just headline news, they’re rewriting the rules of engagement between brands and consumers. As prices rise, shoppers are aggressively hunting for deals, cutting non-essentials, and questioning brand loyalty. Understanding these shifts isn’t optional—it’s mission-critical for brands looking to stay relevant and build trust in a turbulent market.”
Tim Glomb, VP of Content, Wunderkind
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