Unpacking the Power of Identity in iGaming

Up to 95% of your traffic is anonymous. That’s revenue walking out the door.

This guide shows how iGaming brands are flipping the odds by identifying unknown players and re-engaging them in real time — across devices and sessions.

Download the guide to learn:
  • What identity resolution really means and why most brands get it wrong
  • How to recognise anonymous site visitors without login events
  • The difference between “match rate” and revenue-driving context
  • Real-world examples of how brands boost retention and revenue with identity
  • How to pick a partner who doesn’t just talk scale — one who proves it







95% of site traffic is anonymous—identity resolution flips that into revenue.