The 2025 Consumer Insights Report for Home and Décor

In the highly visual and emotionally driven Home & Décor sector, the path to purchase is anything but linear. The 2025 Consumer Insights Report reveals how age and gender influence browsing, buying, and loyalty behaviors—offering a clear view into what truly drives engagement and conversions across channels.

Inside you’ll learn:
  • How often key demographics shop directly from brand websites
  • Which channels drive first-time visits and return traffic
  • What motivates (or deters) email and SMS sign-ups
  • Which loyalty features matter most by audience
  • How to personalize messaging that actually converts
In an era where personalization is everything, one-size-fits-all marketing won’t cut it. This report delivers the insights you need to stay ahead, strengthen connections, grow revenue, and build lasting loyalty in 2025 and beyond.

















"These insights serve as a roadmap for navigating the evolving home and décor retail market. By leveraging these strategies, brands can remain competitive, foster loyalty, and drive growth in the fast-paced world of modern retail."
– Tim Glomb, VP of Content, Wunderkind