The 2025 Consumer Insights Report for Fashion, Apparel, Jewelry and Accessories

Navigate the evolving landscape of fashion, apparel, jewelry, and accessory (FAJA) retail with unparalleled access to the latest consumer trends and behaviors. This comprehensive report, based on a robust survey of over 300 shoppers, delivers actionable data to help you craft winning strategies for 2025. From understanding the forces driving purchases to identifying areas of friction, this research serves as your roadmap to building deeper connections and driving stronger ROI.

In a world where personalization, sustainability, and seamless omnichannel experiences are paramount, the FAJA Consumer Insights Report equips you to adapt and thrive in an increasingly competitive retail environment.

What You’ll Discover:
  • Favorite website factors: Key elements that encourage consumers to purchase directly from brand websites.
  • Barriers to completing a purchase: The most common causes of shopping cart abandonment.
  • How to win shoppers back: The perks and value exchanges that incentivize consumers to return and complete their purchases.
  • Gender and generational trends: Insights and data broken down by key demographics for a deeper understanding of consumer behaviors.

Don’t just react to trends—define them. The FAJA Consumer Insights Report 2025 is your essential guide to staying ahead in the fast-paced world of retail.












"These insights serve as a roadmap for navigating the evolving retail market. By leveraging these strategies, brands can remain competitive, foster loyalty, and drive growth in the fast-paced world of modern retail."
– Tim Glomb, VP of Content, Wunderkind