CMO State of the Union 2025: Discover What’s Really Driving Retail Growth in 2025
In an increasingly automated, AI-powered marketing landscape, tried-and-true tactics are under pressure. With shifting consumer behaviors, rising acquisition costs, and increasing demand for personalization, how are retail marketers adapting?
To uncover where the smartest marketing minds are placing their bets in 2025, Wunderkind partnered with studioID to survey 100+ retail marketing VPs, directors, and CMOs.
Inside the Report:
- Why paid social media will dominate in spend— but not in performance
- How email and text are outperforming all other channels in conversion and ROI
- What personalization strategies are being underused (and how to fix that)
- Why most brands lack the data to unlock AI-driven growth—and how to close the gap
Uncover the strategies retail leaders are using to grow revenue, deepen customer relationships, and outperform their competitors.
“Using a name or location isn’t enough. True personalization means recognizing real-time intent and delivering one-to-one messages that convert. Wunderkind helps brands go beyond the basics to drive performance marketing that’s timely, relevant, and revenue-generating.”
Tim Glomb, VP of Content, Wunderkind
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