CMO State of the Union 2025: Expert Analysis

Paid social may be taking the lead, but owned channels stand out.

The rules of retail marketing are shifting fast. Paid social media may be dominating budget and attention, but it’s email and text that are quietly outperforming when it comes to engagement, ROI, and loyalty.

In this exclusive on-demand event from Wunderkind and Retail Dive’s studioID, industry experts break down the results of a nationwide survey of 100 retail CMOs, VPs, and marketing directors to deliver a clear-eyed look at where performance marketing is headed in 2025, and what leaders need to prioritize now.

Watch this session to learn:

• Why paid social gets the spend, but owned channels drive the results
• How CMOs are navigating loyalty shifts, AI adoption, and missing data
• The surprising truth about what metrics actually matter in 2025
• Where brands are missing opportunities with personalization
• How to make email and text your most powerful revenue drivers

Discover how to optimize your channel mix, boost revenue, and meet today’s customer with relevance—and results.