Virtual Event - Bridging the Analytics Gap: How Marketers Measure, Report, and Prove Impact in 2025

Date: Thursday, April 17th
Time: 11am ET | 4pm BST

Are you drowning in data but struggling to extract real, actionable insights? You’re not alone. Marketers today have access to an overwhelming amount of performance data, yet many still find it difficult to prove ROI, measure attribution, and create a unified view of performance across channels.

In this exclusive webinar, you’ll get an exclusive first look at key findings from our latest research, uncovering how marketers from email, mobile, loyalty, CRM, and paid media are approaching analytics in 2025.

What You’ll Learn:

  • How Often Marketers Are Checking Performance Data: See how your reporting habits compare to industry benchmarks.
  • The Attribution Problem & Identity Resolution’s Role: Learn why 37% of marketers struggle to isolate impact and how identity resolution can improve tracking across paid, owned, and earned channels​.
  • Why Proving ROI Is Still So Difficult: Discover why only 21% of marketers say integrating performance data into their platforms is "very easy"—and how to fix it​.
  • The Future of AI & Predictive Insights: Learn how AI-driven analytics, audience segmentation, and real-time performance tracking can drive better marketing decisions​​.



"Marketers are drowning in data but starving for insights. It’s time to move beyond reporting numbers to real intelligence—proving impact, driving smarter decisions, and finally making analytics work for practitioners."
Tim Glomb
VP of Content and AI, Wunderkind
Featured in this Virtual Event:
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Tim Glomb
VP Digital, Content & AI, Wunderkind
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Lauren Zarzour
Sr. Director of Paid & Owned Marketing at Kendra Scott