Texting FTW: A Retailer’s Guide to Holiday Text Strategy
Holiday traffic is already glued to their phones. The question is — are you there when it counts?
With sky-high ad costs and shrinking attention spans, SMS is your secret weapon for BFCM 2025. This guide shows how to use text to cut through the noise and turn mobile moments into sales.
What you’ll get:
- A full Sept–Jan texting timeline to plan like a pro
- Creative tactics to make MMS your highest-converting send
- Segmentation plays that can lift revenue by 50%
- Tips on perfect timing (hint: 10 a.m.–1 p.m. is gold)
- Real examples to inspire your own campaigns
“Retailers that sent >50% MMS saw 106% higher revenue than those using mostly SMS.”
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