The Message Map: Winning BFCM Texts in the Wild

Unlock your Black Friday and Cyber Monday potential with fresh strategies from industry-leading text campaigns. This lookbook highlights innovative tactics and high-impact designs that top brands are using to stand out in the inbox and drive real results. Preview what’s inside and get inspired for your next campaign.

See standout BFCM email creative from top-performing brands across retail and beyond

  • Explore proven approaches to driving urgency, loyalty, and engagement during the busiest shopping season
  • Learn about the latest trends and best practices that power high-converting holiday campaigns
  • Find inspiration to shape your own strategy for maximum impact this Black Friday and Cyber Monday

95% of texts are opened within 3 minutes — your message is the first thing shoppers see.