The 2025 Consumer Insights Report for Beauty

The beauty industry is evolving fast. What drives shoppers to buy? What keeps them coming back? What stops them from converting on their first visit? And how can you win them back?
The 2025 Beauty Consumer Insights Report reveals the answers, offering data-driven strategies to help brands connect, convert, and retain beauty consumers in today’s competitive landscape.

Inside the Report: What You’ll Discover

• The reasons behind browsing behavior, how often shoppers browse beauty products online, and what motivates them to do so.
• What makes a beauty website a must-visit, including discounts, loyalty perks, personalized recommendations, and seamless shopping experiences.
• The biggest barriers to purchase and why shoppers abandon their carts, along with strategies to overcome them.
• How different age groups, from Gen Z to Boomers, define value, loyalty, and brand trust.
• How AI is transforming beauty shopping, from personalized recommendations to virtual try-ons and smart search tools.

In an era where personalization, convenience, and ethical beauty matter more than ever, a one-size-fits-all marketing strategy is no longer enough. This report provides the insights needed to stay ahead, build stronger connections, increase sales, and drive brand loyalty in 2025 and beyond.