Autonomous Marketing: How AI Decisioning and Identity Are Rewriting the Martech Playbook

Date: June 25th, 2025

Time: 11am ET | 4pm BST

The old playbook is out. Today’s marketers are ditching bloated stacks, rigid campaign flows, and black-box platforms that slow them down. What’s replacing them? Systems that think faster, adapt better, and deliver real results — without the overhead.

The next wave of marketing is driven by identity, built on first-party data, and engineered for flexibility. And it’s already outperforming the old ways.

This session pulls back the curtain on what’s powering that shift and gives you an early look at something major we’ve been building behind the scenes.

Here’s what you’ll take away:

• Why identity is now the most valuable infrastructure in your stack
• How smarter systems are quietly reshaping personalization and scale
• What flexible martech actually looks like in practice
• How to plan for a world where marketing doesn’t just respond, it anticipates