Tariffs aren’t just headlines, they continue to reshape how Americans spend, save, and shop. In this August 2025 report, we uncover how persistent price pressures are influencing sentiment, driving deal-seeking, and redefining brand loyalty. Get exclusive insights into:
- Why 58% of consumers feel cautious, pessimistic, or panicked about the economy
- How 37% of consumers are visiting brands websites directly in search of deals
- The demographic divides shaping reactions to tariff deadlines and price hikes
- Strategies to engage cost-conscious shoppers without sacrificing brand equity
With nearly a third (30%) of consumers planning to spend less this Black Friday/Cyber Monday and 64% saying they’d save a tariff rebate or spend it only on essentials, brands must adapt. This report shows how to earn trust, spotlight value, and thrive in a value-driven market.