Navigate the Turbulence: ROAS Strategies for Brand Marketers in an Election Year
As the digital advertising landscape braces for the impact of cookie deprecation and a surge in political ad spend during an election year, brands face the daunting task of cutting through the noise to reach their target audience efficiently.
This webinar, led by industry veterans Richard Jones and Tim Glomb of Wunderkind, along with insights from global fashion brand Kurt Geiger, sheds light on the imminent challenges and unveils strategic solutions for maintaining and enhancing Return on Ad Spend (ROAS) amidst the tumult.
This webinar will cover topics such as:
- How the depreciation of third-party cookies and increased political ad spend will reshape digital advertising this year
- Google’s plans for advertising without cookies, and the cost to do so
- How first-party data and focusing on owned channels can supercharge your revenue
- Why identity resolution is a must-have in a post-cookie world
- Why brand safety is a massive concern when advertising in an election cycle
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Featured in this Episode:
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Featured in this Webinar:
Richard Jones
CRO, Wunderkind
Tim Glomb
VP Digital, Content & AI, Wunderkind
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