Demystifying the Value of Identity in Performance Marketing
The phase-out of third-party cookies marks a pivotal shift, challenging marketers to find innovative ways to understand and engage their audiences. The Identity Playbook emerges as your essential guide in this new era, offering a deep dive into identity resolution and its pivotal role in shaping marketing strategies.
Download the playbook now and equip yourself with the insights needed to navigate this transformation confidently. The playbook will cover topics such as:
Download the playbook now and equip yourself with the insights needed to navigate this transformation confidently. The playbook will cover topics such as:
- What identity resolution entails and its significance in a post-cookie world
- The nuances of zero-party, first-party, second-party, and third-party data and how to leverage each
- Strategies for marketing effectiveness in the absence of third-party cookies
- Which factors to consider when selecting an identity resolution partner
"We’re now identifying 1 in 4 web sessions vs. 1 in 20 prior to the [Wunderkind] partnership – and the impact on owned channel revenue has been fantastic."
Charles Moore
Head of Brand, Marketing & eCommerce at Glue Store
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Featured in this Episode:
First Name Last Name
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Featured in this Episode:
First Name Last Name
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First Name Last Name
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Featured in this Episode:
First Name Last Name
Postion at Company
