eCommerce Marketing Buyer’s Guide

The eCommerce landscape is evolving rapidly, presenting marketers with unprecedented challenges in identifying customers, converting shoppers, delivering exceptional experiences, and navigating complex marketing technology. To thrive in this dynamic environment, businesses need a partner that can help them overcome these hurdles and drive sustainable growth.

There are many things to take into consideration when selecting an eCommerce vendor. In our latest ebook, we cover topics and questions to ask a vendor. Some key questions to consider when selecting an eCommerce marketing vendor include:
  1. What industry experience and vertical expertise do you provide?
  2. How do you capture, manage, and activate data to create a comprehensive customer view?
  3. Do you offer strategic guidance and performance marketing solutions beyond just technology?
  4. What capabilities do you have to deliver personalized experiences at scale across multiple dimensions?
Don't let the challenges of eCommerce marketing hold you back. Read this guide to better navigate your relationships with eCommerce marketing vendors.

With more than 20% of retail purchases happening online this year, businesses that can successfully sell products and services online have a competitive average over those that cannot.