2024 Consumer Insights Report for Digital Commerce

Are you looking to understand consumer behavior better? Our comprehensive consumer survey, encompassing nearly 1,500 respondents from the United States and the United Kingdom, is the key to unlocking the preferences and tendencies of today's shoppers.

In the 2024 Consumer Insights Report for Digital Commerce you will learn the:
  • Driving factors behind consumer decisions
  • Channels consumers prefer the most
  • Incentives that influence consumer behavior












57% of consumers consider price competitiveness as a key factor when buying directly from brands online, while 53% prioritize product quality