Welcome to the future of digital commerce! Our 2024 Consumer Insights Report unveils groundbreaking findings from a survey of 1,500 respondents in the U.K. and U.S. Discover how digital purchase behavior is evolving, with insights into online shopping trends, consumer preferences, and the impact of AI-driven marketing. Learn why younger consumers are driving online shopping growth, and how personalization is key to capturing older demographics. Explore the importance of first-party data, the effectiveness of tailored messaging, and the most influential advertising channels. Join us for this virtual event and stay ahead in the dynamic world of e-commerce!
Here’s a glimpse of what you’ll learn:
- The trust levels consumers have on purchasing from brand websites vs. third-party marketplaces
- Which channels consumers prefer to be contacted on and how it varies by age
- Where consumers prefer to learn about new products