2024 CMO State of the Union

In a year marked by significant disruptions, retail marketers are facing a series of challenges that are reshaping the industry. Recently, Wunderkind and studioID surveyed 101 retail executives from companies of all sizes and industries to understand how they’re facing these current challenges head-on. In this report, you’ll:

  • Understand the impact of third-party cookie deprecation on your advertising strategies
  • Discover the importance of transitioning to first-party and zero-party data
  • Learn how AI is revolutionizing marketing operations and customer experiences
  • Navigate the challenges of political ad spending and brand safety in the 2024 election year
  • Explore the role of identity resolution partners in building long-term customer relationships









“This survey highlights how much disruption marketers are facing today,” Glomb said. “It’s clear that traditional tools marketers had to reach customers are changing rapidly."