BFCM 2024 Unpacked: Trends, Results, and Lessons for the Future
Now that the dust has settled on this year’s Black Friday and Cyber Monday events, join us for a virtual event where we will break down the major consumer signals and trends that defined what happened over the holiday weekend.
Why Attend?
- Understand BFCM Consumer Behavior: Discover how opt-ins and shopping patterns during BFCM 2024 shaped consumer behavior
- Actionable Data from Tens of Billions of Events Tracked: We’ve identified the key behaviors driving conversions across digital platforms
- Urgency & Scarcity Strategies: See how urgency-driven campaigns fueled purchase surges and how to implement similar strategies year-round
- Acquisition & Engagement Tactics: Find out how to leverage the BFCM acquisition peak to build long-term customer relationships
- Post-BFCM Performance: Explore the second wave of yet-to-be-had holiday sales driven by shipping deadlines and gift buying
- Identity at the Core: Why identity resolution supercharges your BFCM data into dollars
"Only 5% of marketers aren't concerned about cookies going away—those 5% will either be very successful or looking for new jobs.”
Tim Glomb
VP of Content, Data and AI, Wunderkind
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Featured in this Virtual Event:
David Freund
AVP Performance and Product Strategy, Wunderkind
Tim Glomb
VP Digital, Content & AI, Wunderkind
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