Tailoring Success for Apparel Brands: Your Guide to Thriving During BFCM

Discover the key to thriving during Black Friday and Cyber Monday with our comprehensive 2024 BFCM Guide tailored for apparel brands. This essential resource offers data-driven predictions, strategic timelines, and actionable insights to enhance your marketing campaigns.

Wunderkind, the leading AI-driven performance marketing solution, tracks over 50 billion events and generates millions of revenue-driving emails and texts daily during BFCM. Our expertise in consumer behavior and marketing trends equips you with the knowledge to outperform your competition.

What You'll Learn:
  • Predictions for BFCM 2024
  • Strategic tactics for winning the early holiday season
  • Performance insights to inform your campaigns






Cart abandonment behavior will spike:

  • 20-30% lift in marketing opt-in rates ahead of BFCM
  • 19% of shoppers abandoned their carts to find a better deal elsewhere
  • 14.9% of shoppers abandoned their carts to see if a product would go on sale