Preparing for Black Friday and Beyond: Strategies to Boost Your Revenue
As a marketer in the ecommerce and retail space, you know the holiday shopping season is critical for hitting your annual revenue goals. And with Black Friday and Cyber Monday (BFCM) accounting for a massive chunk of holiday sales, it's never too early to start planning your strategy.
During BFCM 2023, Wunderkind tracked over 50 billion events, sent millions of revenue-generating emails and texts per day, and analyzed billions of page views and purchases. Now, we've packaged up those insights into the ultimate guide to crushing BFCM 2024.
Inside, you'll discover:
- Key consumer trends and predictions for BFCM 2024
- Proven strategies to boost opt-ins and first-party data capture
- Tips to optimize your messaging and offers across channels
- Tactics to recover abandoned carts and re-engage shoppers
3.7 billion pageviews with over 600 million daily page views on both days
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