Marketing State of the Union

In this panel discussion, marketing experts Ben Harris, Chief Customer Officer at Rag & Bone, Jay Nigrelli, SVP of eCommerce at Perry Ellis International, and Richard Jones, Chief Revenue Officer at Wunderkind, share insights surrounding the challenges and strategies in the ever-evolving marketing landscape. They discuss changing consumer expectations, the impact of the decline of third-party cookies, and the importance of first-party data.

Watch this panel discussion to learn about:

Leveraging first-party data: Prioritize the collection and utilization of first-party data to enhance your marketing efforts, especially as third-party cookies are phased out.
Optimizing ad campaigns: Continuously optimize your advertising efforts by aligning content, audience targeting, and messaging.
Budgeting and ROI: Work closely with your CFO to establish clear budget guidelines and metrics for success. Focus on demonstrating the return on investment (ROI) and efficiency of your marketing spend.
Balancing between performance and brand marketing: Find the right balance between performance marketing (lower funnel) and brand marketing (upper funnel) based on your business goals and customer behavior.
Making agility and data-driven decisions: Continuously monitor the performance of your marketing campaigns and be ready to adjust your strategy and allocation of resources as needed.