Building a Truly Connected Customer Journey

During this panel discussion, we hear from Meghan Asha, CEO of FounderMade, Jason Ojalvo, CEO of TUSHY, Wende Zomnir, Founder of Urban Decay, and Jack Riker, Vice President of Revenue at Wunderkind. The panelists highlight the effectiveness of creative PR stunts, such as TUSHY’s "Funeral for a Dead Tree" and "Asshole Activist Campaign," in generating buzz and press coverage. The panel offered valuable insights for senior marketers seeking to drive growth and consumer engagement in an evolving marketing landscape.

Balancing brand and performance: Finding the right balance between brand-building and performance marketing is crucial.
Utilize creative PR stunts: Creativity can be a powerful tool for marketers. Tushy's success with PR stunts like the "Funeral for a Dead Tree" and the "Asshole Activist Campaign" shows how unconventional ideas can generate buzz and press coverage.
Sustainability messaging: Highlighting sustainability and ethical practices in marketing can resonate with consumers.
Exploring emerging channels: Stay open to exploring new marketing channels like text messaging.